Implementing behaviorbased salesforce control : A case study at a MedTech company
Salesforce control systems have been widely studied with numerous constructs mediating the effects on performance. Behavior-based salesforce control (BBC) has often proved to increase performance and recently the Ability, Motivation, Opportunity (AMO) theory has been proposed to cluster the mediator...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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KTH, Skolan för industriell teknik och management (ITM)
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279086 |