Consumption Behavior of Online Video and Perception of Digital Advertisements among Swedish Millenials
Media convergence has led to the integration of different technology and given birth to various OTT services. Audiences have continued to watch more video content online, simultaneously watching less broadcast television. The audiences have embraced OTT services especially because they can watch vid...
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| Format: | Others |
| Language: | English |
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KTH, Skolan för elektroteknik och datavetenskap (EECS)
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280813 |