The Roles of Branding for a Brand Entering Overseas Markets : A Case Study of a Danish Butter Launching in Hong Kong with Success
Purpose – The purpose ofthis research is to investigate how branding is applied in a challengingindustry for an overseas market. In other words, we would look into the aspects that are important for building and strengthening a brand in overseas market. Design/Methodology/Approach – Our qualitative...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
KTH, Industriell ekonomi och organisation (Inst.)
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-35925 |