Brand building in Swedish start-up fashion companies.
The objective of the research was to confirm the theoretical framework on brand building with the empirical data. This comparison was performed with the intention to provide a more objective and practical view on the challenging process of brand building in start-up Swedish fashion companies and thu...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
KTH, Industriell ekonomi och organisation (Inst.)
2011
|
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-41315 |