Distribution channel strategy design : Application and implementation in healthcare
Healthcare is a very important and intimate service virtually all people use at least at some occasion in a lifetime. It is also highly complex and variable with heterogeneous patients requiring individualised attention in order to be effectively treated. This requires large resources in terms of la...
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| Format: | Others |
| Language: | English |
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KTH, Industriell ekonomi och organisation (Inst.)
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-98477 |