Visual aesthetics in product development : A balance between commercial and creative imperatives
The literature presents a number of advantages regarding companies’ strategic focus on product design, arguing that the dimension of visual aesthetics in products may help a company to create commercial success, e.g. through product differentiation and as a means of company brand recognition. Howeve...
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| Format: | Doctoral Thesis |
| Language: | English |
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Linköpings universitet, Industriell ekonomi
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-100149 http://nbn-resolving.de/urn:isbn:978-91-7519-485-1 (print) |