Svenska varumärkens kulturella värden
Background: Today many companies are competing to get space in our minds. Companies spend a tremendous amount of money on building strong brands. It is not just about making us aware of their logo, today it’s more about giving the brand a ”soul” and to load it with different values. Due to today’s g...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linköpings universitet, Ekonomiska institutionen
2002
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1041 |