Predicting Customer Churn at a Swedish CRM-system Company
This master thesis investigates if customer churn can be predicted at the Swedish CRM-system provider Lundalogik. Churn occurs when a customer leaves a company and is a relevant issue since it is cheaper to keep an existing customer than finding a new one. If churn can be predicted, the company can...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Linköpings universitet, Databas och informationsteknik
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-107904 |