Customer Aquisition and Retention by Gamifying User Experience : Gamifying the team messaging app Briteback

Studies have shown that many problems office workers face today arise from digital communication and collaboration, with information overload being the biggest obstacle to being effective and productive. Briteback is a new messaging app for teams, which was launched in November 2015, and which aims...

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Bibliographic Details
Main Author: Cersowsky Weström, Liska
Format: Others
Language:English
Published: Linköpings universitet, Institutionen för datavetenskap 2016
Subjects:
ux
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-129522