Resan mot den virtuella verkligheten : En multipel fallstudie av den virtuella verklighetens påverkan på varumärkesimagen inom bilindustrin
Purpose The purpose of this study is to investigate how companies can use VR-commercials and commercials to influence brand image. Furthermore, the purpose is to identify which factors in these medias that affect brand image as well as account for the differences between these two medias. Research q...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linköpings universitet, Företagsekonomi
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-138787 |