Exploring Proactive Market Strategies : Managing the Market to Create Value
How can firms become more successful and achieve higher business performance? How can they manage more complex and dynamic markets and maintain a high competitiveness? The answer is: through a more proactive approach to managing the market and creating customer value. This thesis explores proactive...
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| Format: | Others |
| Language: | English |
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Linköpings universitet, Industriell ekonomi
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-147771 http://nbn-resolving.de/urn:isbn:9789176852675 |