Service Design and Cultural Expectations on Services : Applying Hofstede's Cultural Dimensions to Services

The notion of service design as a design field has emerged during the last 10-15 years and seems to be growing more and more; a 2007 textbook on interaction design states: “The new frontier of interaction design is services” (Saffer, 2007, p. 174). Since the field is so young, there still are areas...

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Bibliographic Details
Main Author: Segelström, Fabian
Format: Others
Language:English
Published: Linköpings universitet, Institutionen för datavetenskap 2008
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-15536