Motivating Drivers to Use Coaching Services : Using Service Design and Gamification to Increase User Motivation
How can coaching services encourage user engagement? The objective of this thesis has been to conduct research with a service design approach of what changes can be made to a service to further engage and motivate users. The already existing service provided by Scania called Driver Coaching is used...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Linköpings universitet, Interaktiva och kognitiva system
2019
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-157961 |