User Preferences of Application Attributes During Product Browsing : An Investigation of Customer Experience in Fashion E-Commerce
In a fast-changing retail environment, including hard competition and demanding consumers, the customer experience of the purchasing service is crucial to gain a competitive advantage. Since consumers are to some extent moving from offline to online, and from desktop shopping to purchasing clothing...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Linköpings universitet, Logistik- och kvalitetsutveckling
2019
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-158673 |