Contextual Advertising Online

The internet advertising market is growing much faster than any other advertising vertical. The technology for serving advertising online goes more and more towards automated processes that analyze the page content and the user’s preferences and then matches the ads with these parameters. The task a...

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Bibliographic Details
Main Author: Pettersson, Jimmie
Format: Others
Language:English
Published: Linköpings universitet, Institutionen för datavetenskap 2008
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-15878