Effect of eWOM on consumers purchasing decision making process
People in the past were trying to get information through libraries, magazines or marketing agencies that were created specifically to attract consumers. In the age of the Internet people have been able to communicate with each other around the world after it was one-way communication in the pre-Int...
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| Format: | Others |
| Language: | English |
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Linköpings universitet, Institutionen för ekonomisk och industriell utveckling
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-159686 |