Does Enhanced Usability Increase Trust? : A case study on a Swedish snus e-commerce application
The purpose of this study was to examine the importance of usability to enhance perceived consumer trust in a web application selling snus. This was done by answering the research question “Does usability affect Swedish snus consumers trust in snus e-commerce applications?”. The concept of trust is...
| Main Authors: | , , , , , , , |
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| Format: | Others |
| Language: | English |
| Published: |
Linköpings universitet, Institutionen för datavetenskap
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-166381 |