Superstores Marknadsföringsstrategier
Background: The increasing number of actors on the market has led to a more intense competition among superstores. With this, marketing has gotten an even more essential meaning. The marketing activities superstores perform are adapted to the context in which the store is located. Purpose: The purp...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linköpings universitet, Ekonomiska institutionen
2003
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1797 |