Ompositionering av varumärken : en strategisk fråga
Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers’ view of the brand image. The literature is ins...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linköpings universitet, Ekonomiska institutionen
2003
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1840 |