The good and the gratis : A value aspect on free goods and services
Thanks to the Internet, the consumers have access to a world of information and can easily compare the goods and services of one supplier to the other, and so be a part of the value creating process. Price is still key, but since producers are already pushing their costs to the limit, what Chris And...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Linköpings universitet, Företagsekonomi
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-66352 |