Kommunikation mellan en reklambyrå och dess kunder
The purpose of this thesis is to find out how clients at Effect Reklambyrå (an advertising agency) view the communication and relationship with Effect. Conclusions are then drawn based on what the clients say. The conclusions show how Effect can improve in these areas. The study uses a qualitative r...
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| Format: | Others |
| Language: | Swedish |
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Linköpings universitet, Institutionen för teknik och naturvetenskap
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-70239 |