The Influence of Chocolate and Wafer on customers : An Application of Kansei Engineering

This project has been assigned for the thesis group by one of the leading Swedishconfectionery company Cloetta AB, and the main goal of this work has been to investigate“What feelings trigger more chocolate in wafer-based chocolates” with chocolate consumers.The Kansei Engineering study was used to...

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Bibliographic Details
Main Authors: Prithivirat, Arvind, Grzechnik, Dominik
Format: Others
Language:English
Published: Linköpings universitet, Maskinkonstruktion 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-72680