The Influence of Chocolate and Wafer on customers : An Application of Kansei Engineering

This project has been assigned for the thesis group by one of the leading Swedishconfectionery company Cloetta AB, and the main goal of this work has been to investigate“What feelings trigger more chocolate in wafer-based chocolates” with chocolate consumers.The Kansei Engineering study was used to...

Full description

Bibliographic Details
Main Authors: Prithivirat, Arvind, Grzechnik, Dominik
Format: Others
Language:English
Published: Linköpings universitet, Maskinkonstruktion 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-72680
id ndltd-UPSALLA1-oai-DiVA.org-liu-72680
record_format oai_dc
spelling ndltd-UPSALLA1-oai-DiVA.org-liu-726802013-01-08T13:51:07ZThe Influence of Chocolate and Wafer on customers : An Application of Kansei EngineeringengPrithivirat, ArvindGrzechnik, DominikLinköpings universitet, MaskinkonstruktionLinköpings universitet, Maskinkonstruktion2011Mechanical engineeringMaskinteknikThis project has been assigned for the thesis group by one of the leading Swedishconfectionery company Cloetta AB, and the main goal of this work has been to investigate“What feelings trigger more chocolate in wafer-based chocolates” with chocolate consumers.The Kansei Engineering study was used to achieve this and should deliver useful informationfor the market research and the development department at Cloetta AB.The Kansei Engineering methodology origins in Japan and is about gathering and analyzinginformation from the customer impressions and feelings about a certain product. Gatheredresults considering the physical properties and customer’s impressions are analyzed in relationto each other through various statistical methods.In practice this project has been executed through planning and performing surveys onchocolate consumers and the gathered data has later been analyzed accordingly to the KanseiEngineering Methodology. Statistical methods such as factor analysis using the statisticalsoftware SPSS and regression analysis using QTI through KESo software have been utilizedfor the analysis.In the factor analysis the so-called Kansei-words, which describe impressions of the waferbasedchocolates, were reduced from twenty to five words; preferable, lifestyle, disadvantage,rewarding and quality. These words were connected with the properties given from CloettaAB; number of wafers and amount of chocolate; and used in the final survey. The factoranalysis also included benchmarking of several competing products within wafer-basedchocolates.The final survey resulted in nine varieties of chocolate samples, all with varieties in thenumber of wafers and the amount of chocolate. Input data from this survey was handledwithin KESo software and analyzed with the QTI method.The results were comprehended and interpreted in text format and delivered to Cloetta AB.From the QTI results it may be concluded that feelings which trigger more chocolate amountin wafer-based chocolates are preferable, rewarding and quality. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-72680application/pdfinfo:eu-repo/semantics/openAccess
collection NDLTD
language English
format Others
sources NDLTD
topic Mechanical engineering
Maskinteknik
spellingShingle Mechanical engineering
Maskinteknik
Prithivirat, Arvind
Grzechnik, Dominik
The Influence of Chocolate and Wafer on customers : An Application of Kansei Engineering
description This project has been assigned for the thesis group by one of the leading Swedishconfectionery company Cloetta AB, and the main goal of this work has been to investigate“What feelings trigger more chocolate in wafer-based chocolates” with chocolate consumers.The Kansei Engineering study was used to achieve this and should deliver useful informationfor the market research and the development department at Cloetta AB.The Kansei Engineering methodology origins in Japan and is about gathering and analyzinginformation from the customer impressions and feelings about a certain product. Gatheredresults considering the physical properties and customer’s impressions are analyzed in relationto each other through various statistical methods.In practice this project has been executed through planning and performing surveys onchocolate consumers and the gathered data has later been analyzed accordingly to the KanseiEngineering Methodology. Statistical methods such as factor analysis using the statisticalsoftware SPSS and regression analysis using QTI through KESo software have been utilizedfor the analysis.In the factor analysis the so-called Kansei-words, which describe impressions of the waferbasedchocolates, were reduced from twenty to five words; preferable, lifestyle, disadvantage,rewarding and quality. These words were connected with the properties given from CloettaAB; number of wafers and amount of chocolate; and used in the final survey. The factoranalysis also included benchmarking of several competing products within wafer-basedchocolates.The final survey resulted in nine varieties of chocolate samples, all with varieties in thenumber of wafers and the amount of chocolate. Input data from this survey was handledwithin KESo software and analyzed with the QTI method.The results were comprehended and interpreted in text format and delivered to Cloetta AB.From the QTI results it may be concluded that feelings which trigger more chocolate amountin wafer-based chocolates are preferable, rewarding and quality.
author Prithivirat, Arvind
Grzechnik, Dominik
author_facet Prithivirat, Arvind
Grzechnik, Dominik
author_sort Prithivirat, Arvind
title The Influence of Chocolate and Wafer on customers : An Application of Kansei Engineering
title_short The Influence of Chocolate and Wafer on customers : An Application of Kansei Engineering
title_full The Influence of Chocolate and Wafer on customers : An Application of Kansei Engineering
title_fullStr The Influence of Chocolate and Wafer on customers : An Application of Kansei Engineering
title_full_unstemmed The Influence of Chocolate and Wafer on customers : An Application of Kansei Engineering
title_sort influence of chocolate and wafer on customers : an application of kansei engineering
publisher Linköpings universitet, Maskinkonstruktion
publishDate 2011
url http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-72680
work_keys_str_mv AT prithiviratarvind theinfluenceofchocolateandwaferoncustomersanapplicationofkanseiengineering
AT grzechnikdominik theinfluenceofchocolateandwaferoncustomersanapplicationofkanseiengineering
AT prithiviratarvind influenceofchocolateandwaferoncustomersanapplicationofkanseiengineering
AT grzechnikdominik influenceofchocolateandwaferoncustomersanapplicationofkanseiengineering
_version_ 1716530458647330816