Snusförnuftiga barn och ungdomliga pensionärer : en studie om ålder i reklamfim
This study is about how older people are portrayed in TV- commercials, and what those images are saying about senior citizens as consumers. I’ve chosen two of Sweden’s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week,...
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| Format: | Others |
| Language: | Swedish |
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Linköpings universitet, Institutionen för samhälls- och välfärdsstudier
2006
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-7671 |