Exploring Coopetition in Single Firm and Its Contribution to Service Management : A case study in Red Star Macalline and IKEA China
Background: In the contemporary economy, companies increasingly cooperate withtheir competitors to create competitive advantages through knowledge creation andabsorption, broad resource pool, reduced risks and uncertainties, and better productsand services for consumers. This situation is termed as...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Linköpings universitet, Företagsekonomi
2012
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-78973 |