The Development of an Employer Brand for a Growing IT Company : Using organizational culture to understand retention and attraction as aspects of Employer Branding

As the market for talent becomes more competitive it is important to create a comprehensive employer brand (EB). A comprehensive EB ensures that organizations will get the most out of the resources they spend. EB can be seen in many aspects and context. Organizational culture provides an important f...

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Bibliographic Details
Main Authors: Persson, Anna-Greta, Pearson-Nelson, Rebekah
Format: Others
Language:English
Published: Linköpings universitet, Institutionen för beteendevetenskap och lärande 2013
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-93666