The Development of an Employer Brand for a Growing IT Company : Using organizational culture to understand retention and attraction as aspects of Employer Branding
As the market for talent becomes more competitive it is important to create a comprehensive employer brand (EB). A comprehensive EB ensures that organizations will get the most out of the resources they spend. EB can be seen in many aspects and context. Organizational culture provides an important f...
Main Authors: | Persson, Anna-Greta, Pearson-Nelson, Rebekah |
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Format: | Others |
Language: | English |
Published: |
Linköpings universitet, Institutionen för beteendevetenskap och lärande
2013
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-93666 |
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