Co-creation of Brand Value In Startups
Startups face a wide range of opportunities and challenges when it comes to building their brand value and by extension brand image, due to possessing both limited financial and human resources. Hence, developing a distinct and enduring brand is a critical competitive imperative for them. Evidence e...
Main Authors: | , |
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Format: | Others |
Language: | English |
Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2021
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-103996 |