Är du reklamblind? : En kvalitativ studie om ungdomars reklamkunnighet och hur det påverkar deras förhållningssätt till marknadsföring på TikTok
The social media app TikTok has recently grown enormously worldwide, especially among young people. The purpose of this study is therefore to investigate seven high school students' knowledge regarding advertising literacy between the ages of 17-18, and how it affects their approach to advertis...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linnéuniversitetet, Institutionen för medier och journalistik (MJ)
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104479 |