The Effect of Brand Image on Football Fan Loyalty : The Swedish Football Context

Within the field of football fan loyalty there has been a desire to examine brand image’s effect on fan loyalty within different contexts. Given this, the aim of this study is to explain how brand image affects fan loyalty in a swedish football context. The study follows a quantitative approach wher...

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Bibliographic Details
Main Author: Wikström, Vilmer
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2021
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105190