Biblioteken på sociala medier : Ett verktyg för marknadsföring
In this essay the libraries usage of social media as a marketing tool is in focus. A questionnaire was sent out to the public libraries in Sweden, asking how they are using social media, why and which ones and so on. To analyse the result the four spaces, eCRM and relationship marketing models was u...
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| Format: | Others |
| Language: | Swedish |
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Linnéuniversitetet, Institutionen för kulturvetenskaper (KV)
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105719 |