Brand Adapting Management in Merger and Acquisition : A Case Study of Geely/Volvo's Brand Acquisition
The premise of this thesis is to conduct a research regarding the connection of brand image, brand identity, brand positioning with brand adapting management. The significant purpose of this thesis is for better understanding how a Chinese auto corporation can effectively manage and adapt an acquire...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Ekonomihögskolan, ELNU
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12268 |