Customer Relationship Management : Hur ser behovet av CRM ut för små och medelstora tillverkande företag i Sverige?
An increasingly globalized market is leading to hard competition among manufacturing companies, which means that they are forced to become more customer focused to survive in the market. A Customer Relationship Management system is a system that will be of assistance to help companies succeed in bui...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12934 |