Launching a new-to-the-world product

Title: Launching a new-to-the-world product Background: Innovation is something that continuously leads to new knowledge and technologies. A vital step for an innovation is to actually launch it as a product. If the launch would be improved, the rate of success would increase. Purpose: The purpose o...

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Bibliographic Details
Main Authors: Bengtsson, Lina, Valler, Desirée, Gjurovski, Kristian
Format: Others
Language:English
Published: Linnéuniversitetet, Ekonomihögskolan, ELNU 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13158