”Jag har inte fattat att det gällde biblioteket” : en utvärdering av marknadsföringskampanjen ”Låna dig rik” i Kalmar
The purpose of this bachelor’s thesis is to evaluate how the marketing campaign “Låna dig rik” has been received by the residents of Kalmar. A series of questions are asked: was the campaign noticed by the residents of Kalmar? Through which marketing channels has it been noticed? Is the residents’ o...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linnéuniversitetet, Institutionen för kulturvetenskaper, KV
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13809 |