Ljud och musik i varumärkesbyggande

This thesis aim to explain which part sound and music possess as a branding tool. We consider this to be of relevance since there is very limited reseach conducted on the subject. . To fulfill the purpose of this thesis we have focused on three main issues. Our ambition is to describe this subject f...

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Bibliographic Details
Main Authors: Lind, Robin, Ådell, Arvid
Format: Others
Language:Swedish
Published: Linnéuniversitetet, Ekonomihögskolan, ELNU 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13992