Ljud och musik i varumärkesbyggande
This thesis aim to explain which part sound and music possess as a branding tool. We consider this to be of relevance since there is very limited reseach conducted on the subject. . To fulfill the purpose of this thesis we have focused on three main issues. Our ambition is to describe this subject f...
Main Authors: | , |
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Format: | Others |
Language: | Swedish |
Published: |
Linnéuniversitetet, Ekonomihögskolan, ELNU
2011
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13992 |