Låna Dig Rik : om en marknadsföringskampanj för folkbiblioteken i tre regioner och dess mottagande i lokalpressen
The marketing campaign ”Låna dig rik” [Get rich by lending] involved 25 public libraries in three regions; Kronoberg, Kalmar and Blekinge. This paper examines 28 news-articles concerning this campaign, found in eight publications in the responding regions. The purpose of this is to determine to what...
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| Format: | Others |
| Language: | Swedish |
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Linnéuniversitetet, Institutionen för kulturvetenskaper, KV
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-14732 |