Internal Branding : An Empirical Study within the Swedish Bank Industry, an Employees Perspective
The service sector’s constant growth is followed by an increasing competition among service companies. Followed by this, the process of internal branding has become essential within the service brand building process, i.e. aligning the service company’s brand promise with employees’ behavior. Hence,...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Ekonomihögskolan, ELNU
2012
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19124 |