Customer Relationship Management : A Case Study on AGA GAS AB
Background: Customer Relationship Management is a relatively new concept in the area of management.CRM is not an easy process; it is strategic approach that is concerned to create shareholder value through developing long-term relationship with key customers and customer segments. CRM is an integrat...
Main Authors: | , |
---|---|
Format: | Others |
Language: | English |
Published: |
Linnéuniversitetet, Ekonomihögskolan, ELNU
2012
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19389 |