Atmospheric effects on hedonic and utilitarian customers
This study brings up the importance of using the store environment as a tool for creating positive consumer experiences. It compares two consumer shopping motives, hedonic (related to sensations and fun) and utilitarian (related to fulfilling a task). The atmospheric variables that the environment c...
Main Authors: | , , |
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Format: | Others |
Language: | English |
Published: |
Linnéuniversitetet, Ekonomihögskolan, ELNU
2012
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19614 |