Applying Customer Involvement in B2B Sales : case study on a medical device company

Applying Customer Involvement in B2B Sales : case study on a medical device company

Thesis Title: Applying customer involvement in B2B Sales – Case study on a medical device company Date: 10th of June, 2012 Subject, Course: Business Administration, 15 hec. Enterprising and Business Development, 2EB00E. Author: Anna Degrell, 25-01-1989 6647 Advisor: Magnus Forslund Examiner: Richard...

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Bibliographic Details
Main Author: Degrell, Anna
Format: Others
Language:English
Published: Linnéuniversitetet, Ekonomihögskolan, ELNU 2012
Subjects:
Customer Involvement
B2B
Sales
Organize
Apply
Value
Case Study
Medical Device Company
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19851

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19851

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