Micro sized retailers’ usage of e-CRM : A study about how far micro sized retailers have implemented e-CRM and exploration of what factors can describe their e-CRM adoption.

Micro sized retailers’ usage of e-CRM : A study about how far micro sized retailers have implemented e-CRM and exploration of what factors can describe their e-CRM adoption.

Title: Micro sized retailers usage of e-CRM: A study about how far micro sized retailers have implemented e-CRM and exploration of what factors can describe the e-CRM adoption   Course code: 4FE03E   Authors:        Fredrik Fagerström               880107                   Linda Sjögren            ...

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Bibliographic Details
Main Authors: Sjögren, Linda, Fagerström, Fredrik
Format: Others
Language:English
Published: Linnéuniversitetet, Ekonomihögskolan, ELNU 2012
Subjects:
e-CRM
growth orientation
micro sized companies
retailers
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19936

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19936

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