Better products, better world, better image : A Study on the Interaction of Corporate Social Responsibility, New Product Development and Brand Image in the B2B Sector

Better products, better world, better image : A Study on the Interaction of Corporate Social Responsibility, New Product Development and Brand Image in the B2B Sector

Title: Better products,   better world, better image: A study on the   interaction of corporate social responsibility, new product development and   brand image in the B2B sector Authors: Soraya Lima Silva & Noora Irina Miettinen Course: Marketing master programme final thesis, 30 ECTS, spri...

Full description

Bibliographic Details
Main Authors: Miettinen, Noora Irina, Lima Silva, Soraya
Format: Others
Language:English
Published: Linnéuniversitetet, Ekonomihögskolan, ELNU 2012
Subjects:
Corporate social responsibility
sustainability
new product development
innovation
B2B brand image
B2B brand perception
Yrityksen yhteiskuntavastuu
kestävä kehitys
tuotekehitys
innovaatio
B2B brandi-imago
B2B brandivaikutelma
Responsabilidade social coperativa
desenvolvimento de novos produtos
innovaçäo
imagem de marca no setor de de negócios
Företagens samhällsansvar
hållbarhet
produktutveckling
B2B varumärkesimage
B2B varumärkesuppfattning
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20543

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20543

Similar Items