FOREIGN DIRECT INVESTMENT IN SAUDI ARABIA; A CASE STUDY OF TWO SWEDISH FIRMS
Background: In today’s business climate, a growing number of corporations have chosen to explore markets outside their national boundaries. There has been a shift in marketing strategies from a domestic perspective to a global one. Of all the methods available for firms to internationalize, Foreign...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Ekonomihögskolan, ELNU
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-22540 |