Customer Retention Strategies of Compressed Natural Gas (CNG) in a Developing Country (Pakistan)

Background: Statistics say that Pakistan is the third largest user of compressed natural gas, its increased demand has encouraged investment in this sector. Number of stations has doubled in less than four years, this has increased the ratio of competition and low amounts of profit. Cut throat compe...

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Bibliographic Details
Main Author: Naveed-ur-Rehman, Muhammad
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2013
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-24338