Den visuella spegelbilden : En kvalitativ studie om mottagarens attityder kring logotypens roll som kommunikationsmedel
The main purpose of a logotype is to harmonize with a company’s business concept and culture. This study is based on the receiver’s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of communication and if...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linnéuniversitetet, Institutionen för medier och journalistik (MJ)
2013
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26249 |