Customer loyalty in rural grocery stores : - a comparative study of Swedish and Spanish customers

Purpose – The purpose of this research was to explain the determiners that influence customer loyalty in rural grocery stores with a comparison of Sweden and Spain. Design/methodology/approach – This is a quantitative research using a multi-cross sectional design with an explanatory approach. The da...

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Bibliographic Details
Main Authors: Basmanji, Jacqueline Sarah, Rodriguez Molina, Angelica
Format: Others
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2013
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