A study about e-loyalty using the Bagozzi framework
Purpose - The aim of this study is to explain two relationships: between e-loyalty and the emotional responses (e-trust and e-satisfaction) and between these emotional response and the appraisals (e-service quality and e-reputation). Method – The quantitative approach and survey method were used in...
Main Authors: | , , |
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Format: | Others |
Language: | English |
Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2013
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26554 |