Wining and Dining in China : How Swedish companies perceive and adapt to cultural differences when managing business relationships in China

China as an Asian country has now an ever growing importance to the world economy and Sweden as a western country is having more and more collaboration in business with China. Due to the cultural differences between Sweden and China, managing relationships in B2B market has been challenging for Swed...

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Bibliographic Details
Main Authors: Andersson, Robin, Magnusson, Robin, Sun, Zheng
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2013
Subjects:
B2B
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-27055