The influence and management of the electronic Word-of-Mouth within the French tourism industry
Purpose The purpose of the paper is to understand how crucial of importance is e-WOM within the French tourism industry with a focus on trip retailers – travel agencies and tour-operators – by observing and analyzing how they encourage and manage e-WOM. Methodology The paper uses deductive approac...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2014
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35046 |